Outstanding Actor Website that Leads to Great Auditions
Your website is probably the most important marketing tool you have.
Why? It encompasses all of your marketing tools under one umbrella. It
is your store, your homefront. Even when you are out of town or working
on set, an agent or casting director can see your work and forward it on
to someone who’s interested in auditioning and hiring you! It works for
you while you sleep. And it’s live and ever-changing as you grow and
develop your career. You can add new clips from films and TV series. You
can add new photos from vacations and Industry events you attended, new
commercials, voiceovers, and a weekly blog so we learn a little bit
about your interests, viewpoints, and personal style. It sells you when
you aren’t there in person.
Here are seven things your website should have.
1. Welcome Page. Use a headshot that most accurately
shows your personality and include a greeting like “Welcome to my
site!” or something appropriate to your brand and personality. Perhaps
you might want to include a mission statement or your favorite inspiring
quote. Use your favorite colors, and include something personal, such
as your “everyday” hat, signature outfit, your motorcycle, or your pet.
The professional stuff comes next.
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